Value Creation for Customers

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  Customer-Centered

  Give top priority to customers, the starting point of management
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  Providing Value

  Find even potential needs of customers one step ahead Provide the best products and services that exceed customer expectations

Human Respect Management

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  Justice / Autonomy

  Break out of stereotypes to seek new ideas and attempts Work with sense of ownership according to the responsibilities and authority
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  People-Oriented

  Respect individual personality and diversity Regard the employees who are the source of customer value creation as the most important value
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  Capacity Development

  Develop work and ability with the belief to become a global leader Provide opportunities to reach individuals’ full potential